Medical-Alternative Medicine: Weston Horne, Pure Alignment Bodywork

Weston Horne

Medical – Alternative Medicine

Summary: Weston Horne has owned a private practice in Alternative Medicine for the past eight years. He joined BNI a year and a half ago with a thriving practice but he wanted to grow and enhance his network with like-minded professionals. Weston is quick to mention the tremendous return on his investment to be a part of the group in just his first year, and it was an easy decision to renew for his 2nd year.

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Laura Viskovich: Welcome to the Professional Business Connections. I’m Laura Viskovich. And I’m really excited to introduce you today to Weston Horne. He’s got great energy and a wonderful story. Weston has a business called Pure Alignment Bodywork. Welcome to the show.

Weston Horne: Thank you for having me. A pleasure to be here.

Laura Viskovich: Absolutely. So before we get into the business side of things, walk us through how you got into your industry.

Weston Horne: So I got into my industry for a personal need. I think a lot of people do that. But one of the things that happened was very early on, I was really sick. I was a teenager and I had a lot of pain in my body, doctors diagnosed me with irritable bowel syndrome and all kinds of things, but really didn’t have answers beyond that. They just kind of said, “Go live with that and enjoy it. Hope you can get better, but we really don’t have anything else for you.” And so my mother, actually, was the one that took me to an herbalist and kind of took me the alternative route. And within two days, I was feeling significantly better and it really opened my eyes to a whole new world that I didn’t know existed.

Laura Viskovich: Amazing.

Weston Horne: So I want to do the same for others. I want to show them a way that they could get well naturally without side effects, without harm, and –

Laura Viskovich: Fantastic.

Weston Horne: – teach them about their body.

Laura Viskovich: That’s great. And you said before that you just continue to grow your education and you’re helping others just – it’s fantastic. So just tell everyone who’s listening, the industry is?

Weston Horne: Yeah. So I’m a Structural Integration Practitioner, and I had my advanced training in that, and there’s a handful of schools around the world that teach that. It’s a specialty training that people have to go and get into a school after having already done anatomy and physiology in prerequisite training. And then in addition to that, I’m an herbalist. So I do a lot of functional nutrition and herbal care for people as they come to see me.

Laura Viskovich: Fantastic.

Weston Horne: So, really looking at the body holistically means that you look at it as a whole, you know, never any one isolated thing. I’m looking at the structure as a whole, I’m looking at all the internal organs as a whole, and helping teach people about their body and how to take care of that.

Laura Viskovich: Fantastic. I – we are connected. And a couple of our friends have walked away from your sessions just saying, “I’m so energized,” which is great to hear.

Weston Horne: No, that’s great.

Laura Viskovich: So yeah, having more energy is huge. Okay. So let’s talk about your business. So how do you grow your business and how long have you been in business for?

Weston Horne: So I’ve been in business for about eight years. And to be honest with you, I’ve grown my business through word-of-mouth. I never spent a dime on marketing or telephone or internet or any of those things. I went into business with the philosophy that if I help people, they’ll tell others. And if I’m not helping people, they won’t tell others and then I got to shift what I’m doing. And so I really, from the get-go, wanted people to send friends and family and those who they cared about to me and have trust that they could get helped. So I never actually grew my business through any other way than word-of-mouth marketing.

Laura Viskovich: Fantastic. So do you network then?

Weston Horne: Yeah, absolutely, I network.

Laura Viskovich: Okay. In what groups?

Weston Horne: So I’m a part of Business Networking International, BNI.

Laura Viskovich: Okay.

Weston Horne: And beyond that, just making connections with people in the local community. I think that that’s always important, so I network with doctors and osteopaths and acupuncturists and chiropractors and others.

Laura Viskovich: Okay. So great. You’re all about building those relationships. Wonderful to hear. So let’s talk about BNI. So going into BNI for the first time, what was your experience like?

Weston Horne: Going into BNI for the first time was interesting because I didn’t know that there was like a professional networking group that existed, that held people accountable for networking and like tracked networking. And that was fascinating to me, because a lot of people had say, “Hey, come join our networking group,” which really meant, “Come meet with us on Saturday morning and we won’t probably talk about business at all, but you’ll get some food or a meal out of it.” And so BNI struck me as like, “Oh, people are actually here to help others and to help them grow their business, and to do everything they can to teach their network how to be successful.”

Laura Viskovich: Givers gain.

Weston Horne: Givers gain.

Laura Viskovich: Love it. So how was the training that they have? How was that for you, the Member Success Program –

Weston Horne: Yeah, Member Success Program.

Laura Viskovich: – and the University of BNI?

Weston Horne: Yeah, it was definitely, again, new for me, but it was great. It was a way of showing, like, the skills that you learned in BNI don’t just apply to BNI. The skills you learned in BNI apply to the world and how you network successfully with people, and get to know them first, and get to know what they’re doing, and how you can refer to them. And a good referral is what everybody wants. Like, if someone’s got a health issue, they don’t want to see 10 doctors before finding someone that works or 10 practitioners before finding someone that works, they want a good referral. And I think that was what stood out to me is that we’re directing people and filling a need, and that was critical.

Laura Viskovich: Fantastic.

Weston Horne: So that’s what I took away from the training.

Laura Viskovich: Great. So you joined BNI for a little bit of a different reason, so walk us through that. You already had a really good client base. So what was your deciding moment to join a networking group?

Weston Horne: Yeah, so when I joined BNI, I already had a full successful private practice. I was actually moving into a home at the time. I had just one year old baby at the time, actually, he wasn’t even one yet, and so life was crazy and life was busy, and when I went to the chapter, I wasn’t looking for lots of business.

I mean, everyone’s always looking for business, I’m always growing my practice, and getting more referrals, but I went and I stayed because I looked at the group of people and the character of people that were there, and they were all business owners in different types, growing themselves, and growing their business, and I wanted to have a group of people around me like that, and I want to learn from them, and I have, like I went to lunch.

I remember one of the first people I went out to lunch with was a lawyer in the group, and he’s like, “Here’s how you need to scale your business, here’s how you can update this,” and all these ideas, and that was really a big intrigue to me. I was getting ideas from people who’d been in the field for a long time, in a lot of different ways, and having success, and how they did that.

Laura Viskovich: Fantastic. Grow your mind, grow your life, fantastic. So if anyone out there who is looking to visit a BNI chapter, what are your little words of wisdom be from Weston?

Weston Horne: Words of wisdom, how long do we have?

Laura Viskovich: Oh my god.

Weston Horne: Words of Wisdom, really, I think what I did, that was great as I showed up and I just got to know people, and I talked with them, and I asked them about their stories, and how BNI impacted their lives. And for some of those people, BNI had made up 90% of their business. And I was like, “What? That is crazy.” But then, you know, it opened my eyes and I saw how that could’ve been possible.

But for others, just go in and get to know the character people that are in the group and if that’s the character people you want to be around, I think you’ll have success.

And the group that I joined was a group of people that were all successful and that meant a lot to them and they were successful in the right reasons. They wanted it so that they could take care of their family, they could be there for their family, like, kind of share the same values as me. So I would definitely look for people who share your value system and connect with them.

Laura Viskovich: Fantastic. So you’re in the BNI Utah, North Region. What chapter are you in?

Weston Horne: The Generosity chapter.

Laura Viskovich: Fantastic. Fantastic.

Weston Horne: Yeah, only one in Salt Lake City, the best one.

Laura Viskovich: Oh, not biased at all.

Weston Horne: Not biased at all. Yup.

Laura Viskovich: Lovely. So if you were to choose a specific industry that would be really good for you to work with, what industry would that be?

Weston Horne: Can I give two?

Laura Viskovich: Yeah, sure, go for it.

Weston Horne: I think, because in my industry, I do refer a lot, like I said, with other professions. I don’t ever think that I’m the only person that can help somebody. And so within my industry, I’d love to see a few more health people in my industry, as far as like, acupuncture and physical therapist go. They would do wonderful in that because I’m constantly giving referrals to them, everyday.

Laura Viskovich: Yeah, yeah.

Weston Horne: And so I want good people that I could share that with.

Laura Viskovich: Great.

Weston Horne: Yeah.

Laura Viskovich: So you joined basically to grow your network and get great knowledge and help other people grow their business?

Weston Horne: Yeah.

Laura Viskovich: So you’ve been in BNI for a year and a half?

Weston Horne: Mm-hmm.

Laura Viskovich: And have you seen a nice growth, I mean, yes, your personal development is growing I can see.

Weston Horne: Yeah.

Laura Viskovich: And we’ve spoken about that. But has your finances growing a little bit with that year and a half?

Weston Horne: Yeah. So again I came in to BNI with, you know, pretty full practice.

Laura Viskovich: Yeah.

Weston Horne: But when I looked at the numbers of what a, you know, cost to kind of be part of the group and then my return on investment, it was easy, it was a no-brainer, you know.

Laura Viskovich: Great.

Weston Horne: I had a nice return on my investment and that was only after year one, which they say often is one of your lowest ones.

Laura Viskovich: Yeah.

Weston Horne: So going in to year two, I’ve already seen how that’s changed, how that’s grown, how the network knows me better, they trust me better and referrals are easier to come my way.

Laura Viskovich: Great.

Weston Horne: And one referral can mean a big thing in my practice because I have some people that, you know, one referral could mean 10 by the time you get down to another tier and another tier out. So –

Laura Viskovich: Fantastic.

Weston Horne: – that’s been a nice return, as far as finances go.

Laura Viskovich: Great. I guess the more you go back every week, you’re gaining credibility, visibility, all that.

Weston Horne: Yeah.

Laura Viskovich: So the more they trust you, the more they refer.

Weston Horne: Yeah.

Laura Viskovich: That’s amazing. I could talk to you all day, Weston.

Weston Horne: I could talk to you all day too.

Laura Viskovich: Thank you so much for coming in and sharing your story.

Weston Horne: Absolutely.

Laura Viskovich: I’m sure there’s been a lot of inspired entrepreneurs out there listening to your journey, so thanks so much.

Weston Horne: Thank you.

Laura Viskovich: So guys, that was Weston Horne, what an amazing journey, like a thriving business in such a short amount of time. I’ll see you on the next show of the Professional Business Connections.

2018-11-26T01:24:18+00:00By |Categories: Interviews, Medical-Alternative Medicine|

About the Author:

Laura Viskovich is the Communications Director of the Professional Business Connections located in Salt Lake City, UT. As a classically trained actress and dancer in Sydney, Australia, eight years ago she had a dream to create a children's entertainment company. Today Laura has expanded her business from Australia to the United States. She's a speaker, trainer, and an expert at relationship marketing. She understands the value of creating and maintaining strong long-term relationships and connecting other like-minded individuals.
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